What does our process involve?
Artwork design is the final stage of a typical BGN branding project. We typically mock up the new brand identities that we create on the following touchpoints:
- Digital
- Sales presentations
- Stationery
- Uniforms
- Liveries
- Advertising
- Print literature
- Email
Print-ready artwork can then be requested, or sent directly to your printer. Beyond artwork design and preparation, we typically include the following elements in a BGN brand manual:
- Elevator pitch
- Brand definition
- Brand vision
- ‘Why’ statement
- Brand essence
- Brand values
- Brand key
- Tone of voice
- Example messaging
This is all the result of workshops, competitor research, one-on-one interviews and so on to establish your brand strategy, which then informs the three-phase design process, of which the artwork design is but one part – making sure that your brand is faithfully and coherently represented online and offline.