By getting to know all there is to know about you and what makes you different from everyone else, we apply this insight into creating, redefining or evolving your brand.
Once we’ve got your strategy locked-in, we’ll get to work with how your brand communicates across website design, development and motion.
We believe traditional marketing communications can be just as strong as digital. Give your brand the quality, personality and value through campaigns, packaging and print.
As a Manchester-based branding agency, we know that we’re just one of many organisations capable of giving your business a new look. Where we set ourselves apart, however, is the attention to detail we pay your company before creating a new identity that can scale up and organically evolve.
It’s probably the best known business ‘secret’: in most cases, your customers are buying into you as opposed to your products. That means that your website and physical branding shapes what customers think of you long before you get the chance to speak to them.
The time of the hard sell is over. Customers today have much greater choice, and the real legwork is done by them as they research your company. Rather than aggressive sales tactics, now you communicate your USPs through design and content.
And to do that you need more than a fresh coat of paint. You need a visual identity that’s consistent across a range of platforms (such as digital, print and advertising).
By investing in brand design with BGN, you can see that identity come to life – as we set about creating sketches, moodboards and digital mock-ups. Then we consider everything from the typography to the colour palette. This allows you to reinforce your brand’s message without constantly needing the support of ad hoc graphic design work.
We can’t highlight your strengths through design without first knowing what they are. That’s why our process is split into two stages – the first being an exploratory ‘thinking’ phase, where we’ll offer different design solutions as rough sketches. Together we’ll enter the ‘doing’ stage once you’ve narrowed down our shortlist so we can evolve each option.
We’ll work with you to create these moodboards, showing you which of your strengths influenced our ideas and offering an outsider’s perspective of your place in the market.
Once you’re happy with the selection, we’ll begin designing your brand. The lucky handful of concepts that get chosen will be fleshed out and fine-tuned with your guidance so that we nail your preferred direction.
At the end of the brand design project, you’ll have everything you need to engage audiences and cement yourself as a key player in your industry.
Good brand design is when audiences instantly recognise who you are from the slightest aspect of your identity. Take the Nike tick, Apple’s product design, or even John Lewis’ video campaigns. It’s all about applying a consistent approach to your public persona that engages audiences and has a very clear message about your brand.
You can’t make any decisions until you know what your strengths are. Why should customers buy from you? The answer will inform your initial design decisions, as you need to be justifying your place in the market at all times. Of course, the next stage is then ensuring that your visual identity is working to answer that question.
Meetupcall provide bespoke remote meeting solutions that enable businesses to communicate securely and effectively with their customers. We were tasked to reposition the brand as a key competitor against some of the largest video conferencing services such as Zoom, Teams and Google Hangouts.
Distilled is the spirits wholesale division of Carlsberg UK. Having created the brand and then both designed and developed their website, our next move was to create the all-important printed brochure - listing all of their products, accompanied by editorial pieces laying out likely industry shifts over the next 12 months.
See how we create clarity around your ‘what, how and why’, so that you can communicate to your audience better.
Customer OnboardingFill in the form below. A member of our team will tell you a little bit more about how we can work together.