By getting to know all there is to know about you and what makes you different from everyone else, we apply this insight into creating, redefining or evolving your brand.
Once we’ve got your strategy locked-in, we’ll get to work with how your brand communicates across website design, development and motion.
We believe traditional marketing communications can be just as strong as digital. Give your brand the quality, personality and value through campaigns, packaging and print.
There are two halves to brand guardianship at BGN, the difference between which can be summed up by how passive or active they are. Whichever you choose to ask for assistance with, we will make sure that design and development work is carried out in complete adherence with your brand.
With more passive brand guardianship and help, we use your brand guidelines to artwork and give direction on any pieces of collateral you don’t have the resources or expertise to produce in-house. This can be an invaluable lifeline when your in-house team is stretched thin, or when your creatives have run into a dry spell, and need fresh ideas.
Alternatively, our more active brand guardianship and direction is akin to teaching or training, critically evaluating designs and brand assets being created in-house and comparing them with the guidelines that either we, or another agency has provided you with. This way, we make sure that your in-house team is up to scratch, and make sure that your brand never appears inconsistent or unprofessional to an outside observer. With active brand guardianship, your brand will never appear as anything but a well oiled machine with coherent, high quality output. Brand guardianship of either form, however, makes sure that your brand is indeed more than just a logo, a brand with substance, a brand worth keeping an eye on.
We worked with Belton Farm to create a multi-channel marketing campaign, live over the summer months, which focused on building further brand awareness and frequency of use, of their hero flagship product Red Fox.
Fasthosts are a leading provider of Internet access and hosting services based in the UK. With a new WordPress product in development, Fasthosts needed to drive sign ups on their current hosting platform. Insights suggested that the target audience of developers and SMEs hadn’t previously engaged with price driven strategies. And in a competitive landscape, they needed a way to stand out.
We create, evolve and refine brands. Then we execute them across all platforms.
ServicesGive us a few details if you would like us to get in touch to discuss a project.