What does our process involve?
Want to know how to choose a brand name that perfectly suits your company? BGN are on hand to assist.
How a brand name consultant can help
A brand name consultant like BGN will be able to provide you with another point of view. A second pair of eyes can be invaluable in a naming project. As part of our brand name consultant services, we typically come up with several name options, all of which are presented to you with rationale explaining how we arrived at each suggestion.
How to choose a brand name
When it comes to how to choose a brand name, the general rule of thumb is to carefully consider all options before reaching a decision. It’s easy to fall into the trap of thinking you’ve picked an original idea – only to find out it’s already been taken on other platforms.
That’s why, when you have shortlisted options, we carry out domain and social media checks to recommend available handles. Then, we’ll conduct trademark checks to make sure we haven’t been beaten to the punch already in your sector by a similarly-named competitor.
If relevant, we will also contextualise the new product or brand name in a hierarchy with your existing product ranges or sub-brands.
What’s more, we’re able to take your brand naming project further by offering assistance with brand design and website development. We’ll already have a thorough understanding of your brand, meaning we’re in a great position to take it further.
