By getting to know all there is to know about you and what makes you different from everyone else, we apply this insight into creating, redefining or evolving your brand.
Once we’ve got your strategy locked-in, we’ll get to work with how your brand communicates across website design, development and motion.
We believe traditional marketing communications can be just as strong as digital. Give your brand the quality, personality and value through campaigns, packaging and print.
Great brands are built on solid foundations. That’s why BGN pays equal attention to thinking and doing before we provide a solution. We get to grips with who you are, define what success looks like for you, and then draw up a plan to help you reach it.
Strategy unifies your campaigns, channels and corporate identity to strengthen your brand, build awareness and ultimately achieve your business objectives.
It does this by first carving out your company’s ethos. Everything from your elevator pitch to your brand essence is governed by strategy, and at BGN, we’ll provide all these documents as part of our service.
This extends to your mission and vision statements. These act as your brand bible whenever your business communicates to employees, customers and stakeholders, and ensures your messaging is consistent.
Create a robust strategy, and your sales and marketing activities will net you a greater ROI. But ignore this important step, and your team will be rudderless – each working independently of one another and struggling to make a meaningful impact.
We can’t outline your path to success without first understanding who you are. That’s why we start by hosting a brand workshop, where we flesh out what you stand for and what you hope to achieve.
From there, we align every aspect of your business so that it works towards the same vision of success.
We’ll then take these business aims and weave them into a series of branding documents. They include your ‘what, how and why’ as well as values, audience needs and SWOT analysis. We can even bring in the rest of your team to offer their insights.
Finally, we’ll give you the tools to measure the difference that your new brand strategy has made. Clear objectives and success metrics enable you to consistently work towards your vision of the future.
Your brand strategy should factor in your overall objectives and how you intend to achieve them. For example, if your target audience is well-defined, your brand strategy should specify the tone of voice you’ll use when speaking to them, which channels you’ll use to target them, and how you’ll keep them engaged once they’re paying attention. This should all be underpinned by your business’ ultimate reason for being.
A successful brand strategy would be defined by your employees working towards the same goals as you, while your audience reacts to your campaigns in a way that you expect. This means that your vision is clear, and that you’re aligning with the right target market.
Public Desire were an already successful brand with an engaged audience, a product range that sold well across their global markets and a visual identity that worked across their touch-points. What they needed was to inspire their internal teams, ultimately empowering them to create their own campaign concepts and visuals that communicated their ethos.
Burgess are a well established and trusted pet food supplier in the UK. One of their existing dog food brands, Sensitive (for dogs with sensitive tummies), needed a rebrand and new packaging, to help them stand out both in-store and online.
Using the essence of who you are to develop an effective and impactful way to communicate your brand
Brand DesignGet in touch through the form below. We’ll break down our brand strategy process and how it can help you.