What is insight?
Insight – noun
The capacity to gain an accurate and deep understanding of someone or something.
How to do a competitor analysis
A competitor analysis is an in-depth process that allows us to gather information to get a thorough understanding of who you’re competing against. Competitor research and insight is all-encompassing at BGN, but like every project we undertake, fundamentally brand-led. We don’t focus on financials and sales, but the differences between how the brands appear visually, how they communicate, how they advertise and how they approach social media. Our approach to how to do a competitor analysis may be different from a typical agency, but we believe this technique gives us a complete overall picture of your direct competitors.
Our work as a competitor analysis agency
As a competitor analysis agency, we look at competitors both at home and abroad, examining the following areas as part of our research:
- Visual identities
- Tone of voice
- Overall messaging
- Website
- Social content
- Advertising
From this, we can make recommendations about opportunities your competitors aren’t yet exploring, including the areas they are failing to address. When it comes to how to do a competitor analysis, we cover all aspects.
Our competitor research and insight document reviews all of the areas discussed above. We’ll be making recommendations about how your brand, and the touchpoints contained within it, should evolve to keep up and surpass the competition.
At BGN, we’re more than a competitor analysis agency. Should you choose to, we can go ahead and implement the fundamental changes your brand needs to stay competitive. This could be anything from a website redesign to creating a new digital strategy.
