Change perceptions

Employer branding is what sets you apart from your competitors when it comes to potential and current employees. It governs everything from your company culture to the recruitment process and, if done right, boosts the morale of your team members. Without it, a lack of employee engagement could hurt your brand, leaving you with lacklustre talent that will limit your growth.

With our help, developing a quality employer brand is easy. We align your mission statement with your current brand to better reflect your values, equipping you with the tools to appeal to a higher quality of candidate. Once these measures are in place, those you do appeal to will stay for longer and contribute more towards your business.

If you don’t want to be considered old-fashioned, do more than just update your website once in a while. Regularly review your internal tools, and ensure that they also reflect current expectations of the customer experience by being easy to use, fully digital and accessible across devices. Sales and marketing teams in particular should be adopting new tech to keep customers engaged. While some strategies (print ads for example) will continue to work offline, you need to be looking at how online campaigns can support them.

This is where a branding agency can come in and work with you to integrate your brand strategy with a digital rollout. We start by conducting a full review of all of your customer and employee touchpoints, establishing whether your brand in its current format is right for communicating online. From there, we make recommendations on which tech will help keep your brand relevant and in touch with your audience.

At BGN, we take the time to understand what your audience thinks of you – not just through surveys or studies, but also by looking at your competition and identifying the perceived differences between you.

From there, we help create a strategy that overcomes these preconceptions, establishing to your audience that their concerns couldn’t be further from the truth. Our team will additionally suggest digital tools that help keep your brand at the forefront of your customers’ minds. In this way, we make sure that they continue to see you as ahead of the curve and your product or service as of genuine value.