Inspire innovation

Too many companies ignore their foundations as they grow. Content to become a medium-sized business with an average turnover, they favour a ‘if it’s not broke, don’t fix it’ approach and inadvertently end up stagnating. To escape the same fate, you should be continuously reassessing your brand and asking your employees (as well as any other stakeholders) to evaluate your place in the market.

It may be that your own organisation is divided on what you offer your customers. Or perhaps insight from staff has highlighted that all parties – including consumers – have become tired of your brand. In this instance, it pays to work with an agency who can encourage new ideas and creative thinking within your organisation.

Not necessarily. Your overall brand might be working to bring customers in, but your assets may fall short at converting them. This could be because individual elements of your brand, like your website, are failing to fire on all cylinders. It could also be that your customer journeys are fragmented, resulting in leads losing interest or shopping elsewhere.

Alternatively, it could be that your brand doesn’t have the same pull as your competitors. A comprehensive CSR strategy can work here, by providing your audience with a why. Businesses like Patagonia make their values as much a part of the product as their clothing range.

Our team helps you to review what’s currently working, and what isn’t. Whether that’s supporting you with market research or bridging the gaps in your customer journeys, we’re on hand to suggest ways you can be innovative without overhauling your entire brand. Instead of throwing mud at a wall to see what sticks, together we’ll actively challenge the status quo in a way that resonates with your audience.

This isn’t just limited to branding support though. We can recommend charities that align with your mission, initiatives you can be involved in, and potential product ideas that will make your audience view you as both progressive and innovative.