Shape Culture

Employer branding is what sets you apart from your competitors when it comes to potential and current employees. It governs everything from your company culture to the recruitment process and, if done right, boosts the morale of your team members. Without it, a lack of employee engagement could hurt your brand, leaving you with lacklustre talent that will limit your growth.

With our help, developing a quality employer brand is easy. We align your mission statement with your current brand to better reflect your values, equipping you with the tools to appeal to a higher quality of candidate. Once these measures are in place, those you do appeal to will stay for longer and contribute more towards your business.

Don’t fall for the idea that branding only matters to consumer-facing businesses. How you brand internally impacts how hard your team will work for you. If your sales staff don’t know why you exist, they won’t be able to overcome customer objections or be effective in their role. The same is true of your business managers and admin staff.

It’s this performance boost that shapes culture. The drive you instill into your team prompts a collective response and makes you more desirable as an employer. If your vision, principles and values are all clear in your branding, your team will live them. If they aren’t, they’ll be apathetic towards your larger business goals.

At BGN, we get to the heart of your business to explore what your values are and how they can be used to improve your company culture. Using branding workshops, we pinpoint where your strengths and weaknesses lie, and use them to give your employees a reason to fall in love with the brand they work for. 

And it’s not just a case of offering company perks or team away days. This is about engineering your vision so that it involves everyone within your company. As branding experts, we pride ourselves on our ability to unite your organisation under a set of common goals using design, development, strategy and market insights.