By getting to know all there is to know about you and what makes you different from everyone else, we apply this insight into creating, redefining or evolving your brand.
Once we’ve got your strategy locked-in, we’ll get to work with how your brand communicates across website design, development and motion.
We believe traditional marketing communications can be just as strong as digital. Give your brand the quality, personality and value through campaigns, packaging and print.
Brand guidelines are the final outcome of any branding project with BGN, and they are much more thorough than you might be used to.
The brand manuals we produce at the end of each project include every single element that we have created. From our final brand strategy conclusions to brand usage guidelines, you’ll be equipped with all the information you need to carry the brand identity forward. Whenever we’re creating brand guidelines, we’ll even provide you with inspiration for how the brand could be used in the future.
Brand identity guidelines are essentially rules by which all future branding endeavours must abide by. Whether you are looking to brand merchandise or you’re launching a new marketing campaign, your brand guidelines will ensure that your branding is consistent each time it’s replicated.
The usage guidelines are self-explanatory, covering elements such as:
In order to retain the integrity of your brand going forward, you should provide a copy of your brand guidelines to whomever you’re working with.
Your brand identity guidelines aren’t all about visuals. The brand strategy section of the manual will generally include:
Finally, the inspiration section of the brand guidelines will show the final created identity in the following real-world situations. By creating brand guidelines in this way, you’ll have an example of how you could use your branding in the future, such as:
A revolutionary idea that needed a brand to match – to make bed building simple and accessible. Yark needed a disruptive identity (and name) that immediately set it apart from the competition – something that conveyed the customisation at the brand’s core, without compromising on personality and approachability.
Roland Dransfield is one of Manchester’s oldest and best known PR, marketing and digital communications agencies. They realised that almost all PR agencies describe themselves in the same way. They needed to get to the nub of what makes Roland Dransfield unique, what they offer that no one else can, before conveying this through a wholly new identity unlike anything else seen in PR up to this point. We entered the fray to help out.
We create, evolve and refine brands. Then we execute them across all platforms.
ServicesGive us a few details if you would like us to get in touch to discuss a project.
