Why invest in product packaging design?
You don’t get a second chance to make a first impression. Packaging needs to tell a compelling story about your brand and product.
Otherwise, what’s stopping shoppers from choosing competitors – potentially at a lower price?
An investment in packaging goes beyond the artwork on the box. Everything needs to be considered, from the materials used to make the product to the way your audience will open it.
Get it right and you’ll earn prime place on the shelves.
What is our packaging process?
Dairy products lining supermarket shelves. Household brands in high street shops. Every product has its own challenges when it comes to packaging design, and we solve these with effective design applied to bottles, boxes and bags, as well as other key touchpoints. To achieve purposeful change, our packaging process consists of two parts: thinking and doing.
In the thinking stage, we’ll immerse ourselves into your brand and product range to define what your packaging needs to achieve and where you benchmark against competitors.
In the doing stage, we’ll develop packaging concepts, factoring in things like budget and printing restrictions. It will soon become apparent which route is best for you.
Once you’ve chosen a stand-out concept, we’ll refine it and take you all the way to production. Print-ready artwork can go to your preferred printer, or one of our partners.
